Vincent Tam
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Jack London Book Series

 
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(-) objective

A book cover series redesign was performed for renowned American author Jack London, and his most noted novels, Call of the Wild and White Fang, along with a collection of short stories.


(+) concept

A large illustration of the entire state of Alaska bridging each of the three books was used in part as an overarching element to visually join them as a set. In a larger sense, the primary intention was to conceptually communicate the immense and overwhelming vastness of the Yukon wilderness.


(=) design

Design decisions were made to carry out the unified themes identified in the books. The elemental properties of watercolor were used to evoke a sense of organicness and nature. In the same way, finger-painted and handwritten type were applied to further integrate a certain human component. 

 

 
 
 
 
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