Vincent Tam

Jack London Book Series


(-) objective

A book cover series redesign was performed for renowned American author Jack London, and his most noted novels, Call of the Wild and White Fang, along with a collection of short stories.

(+) concept

A large illustration of the entire state of Alaska bridging each of the three books was used in part as an overarching element to visually join them as a set. In a larger sense, the primary intention was to conceptually communicate the immense and overwhelming vastness of the Yukon wilderness.

(=) design

Design decisions were made to carry out the unified themes identified in the books. The elemental properties of watercolor were used to evoke a sense of organicness and nature. In the same way, finger-painted and handwritten type were applied to further integrate a certain human component.